The FX channel, part of 21st Century Fox, has original programming and non-original programming. They also air movies. During the commercial break for these movies, two hosts from FX will take viewers behind the scenes for the movie that’s currently airing or they will discuss the film and some fun facts about it.
Now, FX has FX Eats which is an FX only advertisement that pops up during the commercial breaks for the movies. All of these advertisements are sponsored by some company, with the intention of their product getting nice and relevant air time.
In the M&M’s ad, host Adam Gertler says that “movies are infinitely better” when M&M’s are around. He then proceeds to eat a ton of them. Then he says “movies and M&M’s, irresistible, always fun” with those words appearing on the screen.
This ad is clever because M&M’s is a good movie snack, even if you’re watching the movie at home. The alliteration of “movies and M&M’s” is easy to remember and now associates one with the other. Thinking of one will trigger you to think of the other.
The next ad, sponsored by Hershey’s Cookie Layer Crunch, delves into this new and exciting Hershey’s product. Host Adam Gertler gives a detailed description of the decadent delight and its sister products.
He says that this new product is “chocolate perfection” and “classic reimagined” with those same words appearing on screen but with a hashtag in front of them, engaging viewers to type those words onto their social media accounts.
This ad basically says that if you love the original Hershey’s then you’ll love the new twist on the original.
Again, chocolate makes for an excellent snack at the theaters and in the family rooms. Therefore, Hershey placing this ad on FX Eats was a smart and strategic move on their part.